Buying is Voting

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Buying is Voting

In 2014, "Organic" sales were up 12% & sales of products labeled "NonGMO" were up 10%. The market, from a big picture perspective, is changing. While consumes are demanding more, growers and producers are adding more to the marketplace. While this cycle continues, the virtues of free market mechanics will increase competition, and in the process reduce costs and increase quality. This is what makes our free market system great.

The annoying part is the shear fact that producers, like us, must pay for pricey inspections, and license labels for every little claim, i.e. nonGMO, vegan, gluten free, etc. Just to prove that we use minimal processing aids. While the companies taking short cuts, spraying nasty pesticides, herbicides, and using GMO seeds get their products to market cheaper! Logically, you'd think the economics would be in favor of producing food with the fewest processing aids and minimal environmental impact. But no. I think we should turn the tables. These other companies should be forced to pay for and display emblems illustrating the pesticides, herbicides, and genetic alterations used in the creation of their products. HAH. Yup. That'll show'm.

But in reality, back here on planet earth, this is where government regulation is supposed to act in the best interest of the people. Unfortunately, our system has a serious flaw. Politicians need money to run campaigns, and big corporations have money. So the equation is simple. It's worth spending a million bucks to sway legislation when the impact to their bottom line is 10 million. So our politicians indirectly compete for votes, through campaign donations. It's a bad system, and this is just one of the many ways the public gets the butt end.

How do you fix it? Well there is no overnight solution, but you don't have to wait till an election year to vote. In fact, you vote every single time you take money out of your wallet. Whatever you're buying, you're endorsing and voting for more of that companies practices - good or bad. So let's keep voting for what we really want. I bet organic  / nonGMO sales for 2015 will be up 15-20% Agree???

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7 Scary Ingredients to fresh'n up on...

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7 Scary Ingredients to fresh'n up on...

Preservatives might be the hardest to avoid. They're in nearly all packaged foods - but don't worry, you don't have to accept defeat. Many processed foods will have a good shelflife without them, but food co.'s add them to greatly increase shelflife and reduce inventory risk, therefore increasing profit. We are one of those companies that refuses to add preservatives because they are by design not conducive to a healthy body. Their hidden risks are gradually being exposed, and as more and more people navigate their way around them, the market will change its ways. So fresh'n up!!

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Source: http://naturallysavvy.com/eat/7-scary-food-additives-to-avoid

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Fight the good fight

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Fight the good fight

Some say that trying to maintain your ideals in the food industry is a losing battle. I say not anymore. There are a lot of factors that lead to success, and one of the biggest advantages that small brands have is the internet and social media. People want transparency and when one unhappy person raises their voice, it change the behavior of a lot of people. The Food Babe is a perfect example. A lot of people try to poke holes in her motives but I applaud her. She's made some of the biggest food companies accountable for their poor decisions and short cuts, changing the food industry for the better. On the flip side, when people rally behind a new product, they can go viral. For the first time in history, consumers don't have to settle with what they're given at the local grocery store. Their awareness is changing the behavior of grocery store buyers, bringing in smaller brands and booting out the old. We at Aveyo Life will continue to earn the confidence of our customers and by doing so, we'll earn for our place in the market. Join the revolution.

- with love, Ryan (founder)

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