Preservatives might be the hardest to avoid. They're in nearly all packaged foods - but don't worry, you don't have to accept defeat. Many processed foods will have a good shelflife without them, but food co.'s add them to greatly increase shelflife and reduce inventory risk, therefore increasing profit. We are one of those companies that refuses to add preservatives because they are by design not conducive to a healthy body. Their hidden risks are gradually being exposed, and as more and more people navigate their way around them, the market will change its ways. So fresh'n up!!